Published: 26 June 2023
Digital marketing leaders can amplify the benefits of user-generated content by deploying it across digital channels. Learn how to integrate UGC by taking a multichannel view, improving organization capabilities, increasing customer uptake of UGC and emulating other brands’ approaches.
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Digital marketing leaders investing in user-generated content (UGC) often concentrate on social channels, overlooking UGC’s potential to provide benefits across other digital channels.
UGC can help digital marketing leaders meet customers’ demand for authenticity (their third top value), and customer testimony. However, many digital marketing leaders struggle to apply UGC beyond single-channel, tactical campaigns.
Successfully integrating UGC across digital channels requires brands to take a new approach based on their organizational capabilities, technology capabilities, and customer uptake of UGC.
As a digital marketing leader, take the following steps to integrate UGC across your digital channels:
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