Gartner Research

Emerging Tech: Demand-Driven Innovators in the Metaverse

Published: 28 June 2023

Summary

Customers would be more likely to adopt the metaverse if providers had solutions that addressed their pain points. Technology product leaders need to deliver products that address their customers’ current problems and deliver value while bridging the evolutionary gap to mature metaverse offerings.

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Overview

Key Findings
  • Immersive experiences will change how individuals and organizations do business. Examples include utilizing interactive visualizations to cut costs, improve decision making and streamline the customer journey.

  • Digital twins are an important component of a multipartner approach to building metaverse experiences because they can serve as a foundation to create a scalable, sustainable metaverse business strategy.

  • AI avatars represent a user-friendly front end that can mask the complexity of data sources and help to increase user acceptance of immersive technologies.

Recommendations

Product leaders seeking to discover and track emerging technology innovation in the metaverse should:

  • Improve immersive market reach by partnering with expert

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