Gartner Research

Enhance Emerging Technology Development With Multisource Decision Making

Published: 29 June 2023

Summary

Companies investing in emerging technologies rely on various executive influencers, investment validators and IP creation methods in their ET development process. R&D leaders can use these benchmark findings to evaluate the factors that influence product development and decision making.

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Overview

Key Findings
  • Product R&D and CIO/CTO are the roles most frequently involved in ideation and early development of emerging technologies (ETs), while customers influence decision making more frequently than CEOs do.

  • Customer feedback, demand and competitive analysis are the main approaches organizations investing in ET use.

  • Almost three-quarters of respondents to the 2023 Gartner Emerging Technology Benchmark for High Tech Leaders are developing intellectual property (IP) in-house.

Recommendations

R&D leaders developing or incorporating ETs into their products should:

  • Recalibrate the R&D strategy to ensure investments in ET innovation are well-aligned with the corporate ambition and organizational capabilities by working with product leaders and

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Analysts:

Akhil Singh Kara Batty

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