Published: 29 June 2023
To effectively engage HR technology buyers, product leaders must connect their offering’s value to today’s challenges in attracting and retaining talent. Use these top storylines to develop messaging aligned to the difficulties in recruiting, hiring and engaging talent.
The top challenge cited by HR buyers of technology solutions in achieving their HR functional goals is attracting and retaining skilled talent.
Most tech buyers in HR choose to buy technology from vendors that demonstrate an understanding of their business situation, as shown in the 2022 Gartner Functional Buyers Survey.
Product leaders must engage HR technology buyers by developing storylines that:
Demonstrate an understanding of the talent situation facing HR tech buyers by using the Gartner storytelling framework and explicitly describing how the capabilities of your product or service resolve the challenges around finding and retaining talent.
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