Published: 03 July 2023
Metaverse solution providers look for opportunities across a wide array of technologies and industries; however, this activity misses key user demands related to product, use-case, and vertical alignment. Product leaders must identify areas to prioritize to gain competitive advantage.
Despite common association with entertainment and business applications, metaverse providers most often target manufacturing and retail verticals, which demonstrate adoption potential.
Training- and retail-aligned use cases are targeted the most by metaverse providers, yet solutions don’t always match user demands.
Solution value propositions cited by providers are heavily use-case-dependent and inconsistently reflected in adopter findings.
Product leaders seeking to discover, track and sell emerging technology innovation for the metaverse should:
Align products to early metaverse adopters by prioritizing retail and manufacturing verticals. The idea of a 3D internet and end-user adoption of many technologies is far off, with much of
Clients can log in to view the entire document.
Analysts:
Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.
Our independence as a research firm enables our experts to provide unbiased advice you can trust.
Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.
Our research practices and procedures distill large volumes of data into clear, precise recommendations.
We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.
We offer one-on-one guidance tailored to your mission-critical priorities.
We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.
Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.
Gartner clients can log in to access the full library.
Join the leading technology and service provider peers to get an update on accelerating tech growth in a new era of transformation and technology trends.
©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.
