Published: 03 July 2023
Technology innovation leaders are tasked with discerning the difference between the reality and the hype of disruptive, emerging technology trends. This research presents a model for identifying the technology trends they need to watch and potentially respond to.
Technology innovation leaders are challenged to effectively identify, filter and evaluate trends and apply them to the business.
Technology innovation leaders need to determine when a trend will become relevant and applicable to their industries and organizations in order to gain competitive advantage from that trend.
The inevitable hype surrounding new digital technologies means it is unclear to technology innovation leaders how their organizations would truly benefit from adopting a technology trend.
Technology innovation leaders seldom plan to integrate disruptive, emerging technologies into their organization’s strategy, innovation plans and roadmap.
Technology innovation leaders driving the creation of a framework to evaluate and
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