Published: 05 July 2023
Digitally enabled and profitable physical stores are foundational to the future of retail. Clearly articulating customer and associate expectations and what retail operations must deliver to create profitable experiences will enable product leaders to communicate product value effectively.
Many retail product leaders fail to capture the must-have centerpiece of effective positioning — how their product can help retailers create value through profitable retail experiences based on customer and associate expectations.
Buyers want to see relevant and quantifiable business outcomes easily so they can quickly understand how a product can address their needs.
Product leaders developing their retail industry product planning and strategy should:
Demonstrate the impact of their product on the retailer’s operations and technology investments by aligning its capabilities to the retailer’s desired business outcomes of delivering to customer and associate expectations.
Design meaningful and easily consumable technology
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