Gartner Research

Communication Tactics for Greater Influence

Published: 06 July 2023

Summary

Influence is crucial in the digital world, but logic and data alone don’t guarantee success. Opportunities to influence peers are precious, adding more pressure to be effective every time. CIOs can use three simple, small and sound tactics that are surprisingly powerful.

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Overview

Key Findings
  • Influence is the top skill CIOs believe they need to improve to be successful.

  • Logic and data are rarely enough to change minds.

  • A select set of tactics based on sound psychological principles can help when influencing others.

Recommendations

CIOs looking to influence stakeholders and improve their executive leadership should:

  • Anchor on key messages using emotions and other figurative language that reminds stakeholders of thevalue of your initiatives.

  • Preempt the stakeholder concerns by bringing up the problems/challenges they have first. In doing so, control how those concerns are discussed.

  • Reframethe way stakeholders view the problem by changing the question, surprising them or offering more

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