Published: 10 July 2023
イノベーションは、企業の成功と失敗を分ける重要な要因となり得る。デジタル・イノベーションにおいては、より高いリスクを許容することが求められる。エグゼクティブ・リーダーは、経済的な逆風が吹く中でも成長できるよう、デジタル・イノベーションへの「信念に基づく投資」によって、業界のディスラプションを進めるべきである。
特に経済的な逆風が吹く中では、イノベーションと俊敏性が企業にとっての重要な成長戦術となる。
デジタル・イノベーションにおいて高レベルのリスクを受け入れる企業は、同業他社と比較して、相対的に優れたパフォーマンスを発揮する可能性が高い。
概して、高成長企業は低／中成長企業に比べて、ビジネスケースが不明確な「信念に基づく投資」(思い切った賭け) の割合が大きい。
成長を追求することに重点を置いているエグゼクティブ・リーダーは、以下を行う。
信念に基づく投資を増やし、リスクの高いイノベーションのアイデアを追求することで、破壊的イノベーションを開始する。
低価格／低パフォーマンスの象限で破壊的イノベーションを開始し、次に低価格／高パフォーマンスの象限へと進むことで、市場における未開拓顧客のニーズを満たす。
新たな産業を創造することや市場の覇権を握ることを目標にして、ビジネスモデルのアイデア出しのワークショップから始め、新しいビジネスモデルのイノベーションを進める。
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