Gartner Research


Published: 10 July 2023



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  • 特に経済的な逆風が吹く中では、イノベーションと俊敏性が企業にとっての重要な成長戦術となる。

  • デジタル・イノベーションにおいて高レベルのリスクを受け入れる企業は、同業他社と比較して、相対的に優れたパフォーマンスを発揮する可能性が高い。

  • 概して、高成長企業は低/中成長企業に比べて、ビジネスケースが不明確な「信念に基づく投資」(思い切った賭け) の割合が大きい。



  • 信念に基づく投資を増やし、リスクの高いイノベーションのアイデアを追求することで、破壊的イノベーションを開始する。

  • 低価格/低パフォーマンスの象限で破壊的イノベーションを開始し、次に低価格/高パフォーマンスの象限へと進むことで、市場における未開拓顧客のニーズを満たす。

  • 新たな産業を創造することや市場の覇権を握ることを目標にして、ビジネスモデルのアイデア出しのワークショップから始め、新しいビジネスモデルのイノベーションを進める。

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Tsuneo Fujiwara

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