Gartner Research

CRM in Germany: A Market Appraisal and Overview

Published: 22 June 2004

ID: G00121481

Analyst(s): Jim Davies

Summary

This Strategic Analysis Report provides an overview of the customer relationship management (CRM) market in Germany, including guidance on implementing CRM, profiles of key vendors in Germany and lists of Gartner's CRM research.

Table Of Contents
  • Management Summary
  • Introduction
    • German Enterprises Should Be Investing in CRM
    • Key Issues Facing German CRM Managers
    • The Economics of the German IT Market
    • The Economics of the German CRM Market
    • The Maturity of German Organizations' CRM Initiatives
    • Regional Factors Influence Investment in CRM
    • The Impact of SAP on the German CRM Market
    • The Impact of Siebel on the German CRM Market
    • The Impact of Microsoft CRM
    • The Impact of Germany's Unions and Workers Councils
  • CRM Education
    • The Eight Building Blocks of CRM
    • The Building Blocks That Are the Most Difficult to Master
    • The Hottest Aspects of CRM
  • Enterprises Alignment and Readiness for CRM
  • Technology and Application Selection
    • The Active CRM Vendors in Germany
    • The Impact of the Local CRM Vendors
    • Vertical Solutions Available in Germany
    • Selection Criteria for Enterprises
    • How Enterprises Should Buy
    • Functional Areas That Enterprises Should Prioritize
    • The Appropriateness of the Active CRM Vendors
    • Service Providers That Can Help With CRM Initiatives
  • Implementation and Ongoing Improvement
    • Defining and Measuring ROI
    • Learning From Others
  • Profile Tables
    • Amdocs
    • Camos
    • CAS
    • Chordiant
    • FrontRange Solutions
    • Infor business solutions
    • KANA
    • Oracle
    • PeopleSoft
    • Pivotal
    • Regware
    • Remedy
    • S1
    • Salesforce.com
    • SalesLogix (The Sage Group)
    • SAP
    • Siebel Systems
    • Team Brendel
    • Team4 GmbH
    • TJ Group
    • update software AG
  • Acronym Key

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