Published: 10 July 2023
Retailers are facing more pressure to enhance in-store capabilities as digital channels fail to provide differentiated experiences. This research helps CIOs create a hyperimmersive experience across digital and physical storefronts with customers/associate experiences as key differentiating factors.
Included in Full Research
Despite a rapidly shifting landscape linking digital and in-person storefronts, many retailers have not updated their in-store experiences from traditional structures and product hierarchies, which often overlook customer centricity and localized insights.
Retailers are failing to equip frontline employees with the tools to enhance customer-associate interactions. Frontline employees who can flexibly perform work duties and deliver an excellent customer experience are now, more than ever, critical competitive differentiators.
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