Published: 12 July 2023
CIOs play a critical role in creating new revenue opportunities by coupling digital product management with a process for assessing digital asset types in order to turn digital operations systems into market-facing digital products.
CIOs play a central role in commercializing internal capabilities as market-facing digital products. They are the executive leader with the most insight into the enterprise software market, and they have direct experience with the requirements of engaging customers through an enterprise software provider relationship.
CIOs need to ensure that the right type of decisions are being made about externalization when productizing business capabilities. While cloud computing enables enterprises to convert internal capabilities into external revenue-generating products, it is not obvious where to start.
In order to ensure the effective productization of digitalized business capabilities, CIOs supporting digital products and services
Analysts:
Brian Prentice, Christian Stephan, Erin Neus-Cheong, Hung LeHong
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