Published: 12 July 2023
Sales enablement leaders play an increasingly important role in driving sales team effectiveness across platforms, skills and technologies. Use the first 100 days in the role to shape how the function is viewed organizationally and align actions to mission-critical priorities.
Many enablement leaders fail to gain a clear expectation of mission-critical priorities during the interview process. This includes a full view of staff competencies and technical resources that will be necessary to meet their charter.
Enablement leaders often take on too many initiatives before understanding the organization’s dynamics, technology stack, and customer markets, causing missed expectations.
Transition and onboarding plans often have incomplete information regarding how internal stakeholders will impact enablement’s success.
Focusing on a collective, quick-win strategy, particularly one where enablement leads execution, can increase trust and improve new leader credibility by prioritizing key stakeholders’ needs.
To accelerate time to value
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