Published: 19 July 2023
Estimating value is critical to effective enterprise augmented reality pricing, marketing and sales decisions. The value of an AR is proportional to the business value it delivers at scale. Product leaders can use the Markov decision process to build economic models to monetize AR.
The Markov decision process (MDP) is an effective way to quantify the benefits of enterprise augmented reality (AR).
Enterprise AR valuation analysis depends on the benefit achieved by the customer. Product leaders can use the value estimates from the MDP to prioritize investments in product enhancements. These estimates are also input factors into pricing strategies.
Product leaders responsible for implementing emerging tech in the AR ecosystem must:
Create internal decision tools and sales support materials that show the value of the MDP and how to apply it so that sales teams have collateral to understand and position the tangible
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