Published: 19 July 2023
Adoption patterns reveal how the metaverse is delivering business value to end-user organizations. Product leaders should examine these use cases, industries and business challenges to identify opportunities and address the unmet needs that will allow them to succeed in the emerging metaverse.
Despite the hype for virtual reality, augmented reality has a high adoption rate, particularly in the retail vertical.
Metaverse technologies are predominantly used to solve problems with easily measured outcomes such as efficiency, productivity and customer engagement.
Metaverse adoption is fragmented and focused on delivering siloed experiences, resulting in multiple unmet needs depending on technology and use case.
Product leaders seeking to discover and track emerging technology innovation in the metaverse should:
Take a combinatorial trend approach to the metaverse by investing in complementary technologies. Augmented reality shows promise, and technologies and solutions such as spatial computing and 3D models
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