Published: 20 July 2023
A full selection of major insurance events, tradeshows and symposia have now returned to in-person. Product leaders planning for business development at in-person events should avoid 10 common mistakes and focus on best practices to maximize the return on investment of their events spending.
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Product leaders often make mistakes in planning for conference attendance focusing solely on their exhibition stand and low-level sponsorship, limiting the effectiveness of their events strategy.
Opportunities to present on stage, participate in panel discussions, or run workshops are often wasted and result in thinly veiled marketing pitches, which can damage your brand.
Conferences are an excellent way to build out new connections and feed the top of the sales funnel, but product leaders waste the opportunity to convert these marketing qualified leads into sales cycles.
As product leaders using events as part of their insurance product planning and strategy, you
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