Gartner Research

Improve Your Google Cloud Partner Strategy With Detailed Partner Program Demographics

Published: 20 July 2023

Summary

Offering managers seeking to understand partnering trends and how others are partnering with Google Cloud can enhance their strategy-setting activities using this succinct visual summary of key aspects of the Google Cloud Partner Advantage program.

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Overview

Key Findings
  • The Google Cloud partner ecosystem has the fewest partners of the three major hyperscale cloud providers.

  • As with the other cloud partner programs, artificial intelligence (specifically, machine learning) specializations are relatively underrepresented in the publicly visible portions of Google Cloud partner ecosystem.

  • Given the three partner types (reseller, service provider, and ISV/technology provider), nearly half of all Google Cloud reseller partners are also Google Cloud service partners. ISV partners are much less likely to go to market as a reseller or service partner.

  • Google Cloud partners’ regional presences skew heavily to North America, with Europe and Asia/Pacific regions having below-average representation

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Analysts:

Craig Lowery

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