Gartner Research

Improve Your AWS Partner Strategy With Detailed Partner Program Demographics

Published: 20 July 2023

Summary

With this succinct visual summary of key aspects of the Amazon Web Services Partner Network, offering managers seeking to understand partnering trends and how others are partnering can further inform their strategy-setting activities.

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Overview

Key Findings
  • Although more than 2,200 competencies have been granted to Amazon Partner Network (APN) partners, “hot” industry specializations like life science and healthcare are underrepresented compared to market demand.

  • SaaS competencies make up 16% of workload-related competencies granted by the APN to date, but they are expected to grow quickly in the near future as Amazon Web Services (AWS) increases emphasis on independent software vendor (ISV) partnerships.

  • Machine learning and digital customer experience are the use case competencies that appear to be most underserved given market trends in 2023 and 2024.

Recommendations

Offering managers seeking to leverage the AWS partner ecosystem for product

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Analysts:

Craig Lowery

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