Published: 24 July 2023
The APAC market is an important growth engine for CIPS providers, but difficult to understand due to its diversity. This document summarizes unique market dynamics and key actions that product managers responsible for solution portfolios should take in each of the six subregions of APAC.
Cloud adoption drivers in APAC vary significantly by subregion due to a multitude of market factors including maturity, scale, geopolitics, localization requirements, culture, partner ecosystems, economic conditions, cloud talent resources and business practices.
Governments and regulated industries in APAC are maturing their approaches to data, AI, technological and operational sovereignty. Particularly in China, digital sovereignty is an important trend due to geopolitical factors, such as U.S.-China relations.
Despite inflation and rising interest rates, growing digital economiesand AI innovations are enabling new digital-native startups and unicorns to grow in APAC, particularly in India and Southeast Asia, playing a key role as
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Analysts:
Wataru Katsurashima, Jimmy Chuang, Naresh Singh, Michael Warrilow, Andrew H Kim, Evan Zeng
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