Published: 25 July 2023
A well-timed product marketing hire can be the difference between growth stalls and dramatic market penetration, but many tech CEOs have limited experience in hiring and managing the role. Tech CEOs must know when to hire a product marketer and what type of product marketing skills to prioritize.
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Organizations that lack product marketing will often experience challenges with their go-to-market (GTM) positioning, messaging focus and sales conversion rates.
Tech CEOs with limited understanding of product marketing may hire ineffectively, basing hiring decisions on misconceptions about the responsibilities of the role.
To improve business performance management, tech CEOs should perform the following when hiring their first product marketer:
Validate that hiring a full-time product marketer is a priority by evaluating the GTM challenges, needs, and opportunities and related urgency across the organization.
Hire the right type of product marketer your organization needs by identifying the skills that
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