Published: 25 July 2023
The network effect within adopter ecosystems is simultaneously a primary challenge and opportunity of enterprise blockchain solutions. Product leaders developing these solutions must adjust their product development, marketing, pricing and implementation strategies to accelerate network adoption.
Blockchain-based solutions are ideal for business ecosystems characterized by a lack of trust, process efficiency and asset transparency.
Though driving network adoption is a key challenge facing enterprise blockchain solution providers, the resulting network effect can deliver significant business value to their customers.
Key inhibitors to enterprise blockchain solution adoption (and the subsequent network effect) are complete system overhauls, high implementation costs, and skepticism or misunderstanding of blockchain technology.
Product leaders investing in emerging technologies to build enterprise blockchain solutions should:
Develop a use-case strategy that targets use cases characterized by lack of ecosystem trust, efficiency or asset transparency, as
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