Published: 26 July 2023
A successful field marketing strategy starts with setting regional marketing objectives that are aligned to the business. Product marketers should acquire a deep understanding of both the operating environment and the organization’s business strategy to align goals and achieve a better ROI.
Field marketers are often asked to implement global marketing plans without enough consideration for their local markets. Lack of knowledge of regional environments is a key frustration cited in Gartner inquiries on field marketing.
Field marketers also report pressure to undertake tactical activities at the expense of more strategic plans during inquiries.In the 2023 Gartner Technology Marketing Benchmarks Survey, 33% of technology marketers with $100 million to less than $1 billion in enterprisewide annual revenue surveyed said that one of their team’s top three challenges to demonstrating success was short-sightedness of vision.
Most field marketers are closely aligned to
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