Published: 26 July 2023
The 2022 Gartner Understanding Corporate Growth Survey found that chief product, marketing and commerce officers undervalue their contribution to growth. The survey uncovered three areas where these executive leaders can introduce more aggressive product and pricing tactics.
Low-growth companies invest most responsibility for growth in the CEO, whereas high-growth companies spread responsibility across the senior leadership team.
Companies that anticipate growth of 10% or more pursue more active and diverse product strategies than companies expecting less than 5% growth.
Executive leaders focused on aggressively growing their digital business must:
Identify tactics that can increase growth by reviewing the enterprise’s current product and pricing strategy to determine where it could be more aggressive, such as by developing new products for new markets or by expanding pricing strategies.
Propose a more aggressive pricing and product strategy to the CEO
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