Gartner Research

Communicate and Gain Support for Your IT Operating Model Transformation With 4 Ps

Published: 02 August 2023

Summary

CIOs must concisely communicate the reasons for a new IT operating model, how the model impacts stakeholders and why they should care. CIOs should win support and approval for their new IT operating model by delivering compelling narratives using the four Ps: problem, promise, position and proposal.

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Overview

Key Findings
  • CIOs often struggle to create concise, consistent and clear communication of the desired IT operating model.

  • Getting the right balance between the need for change, the benefits, the mechanics of delivery and what individual stakeholders need to do is critical to the success of a new IT operating model.

  • Providing enough information to achieve early understanding and buy-in, while highlighting value over technical detail, is essential before any detailed project planning or execution of a new IT operating model takes place.

Recommendations

CIOs who want to increase clarity, buy-in and stakeholder engagement with their new IT operating model should:

  • Keep communication concise

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