Published: 03 August 2023
To create successful market-facing digital products, the efforts of distinct product management, digital design and engineering functions must be carefully coordinated. CIOs have an important, pivotal role to play in managing the mutual obligations of this trio.
Digital product management requires distinct product management, digital design and product development functions.
CIOs have both an advisory and coordination role to play in integrating the functions of the digital product management trio.
CIOs seeking to make an impact on their organization’s digital business execution by supporting digital products, should:
Engage business leadership to ensure each point in the digital product management trio has the necessary resources and authority levels.
Determine the gaps in the capability and maturity levels of each function within the digital product management trio and involve the IT organization (ITO) where appropriate.
Ensure the obligations that each part of
Analysts:
Brian Prentice, Christian Stephan, Erin Neus-Cheong, Hung LeHong
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