Published: 09 August 2023
Summary
During the 2010s, “digital” was the leading CEO byword for transformational business innovation, but in the 2020s, “sustainability” will often spearhead growth and change. These two must combine, not contend; use this model to structurally integrate digital with circular economy thinking.
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Overview
Key Findings
Digital and environmental strategies have not yet been harmonized in most organizations. That’s a missed, deep-value opportunity.
Technology can support the more sustainable management of products that customers want. ESG investors also prefer such models.
Digitally enabled circularity can increase resource efficiency and improve profitability, via traceability, recoverability, product and materials design insight, and as-a-service business models.
Technology must deliver more benefit than the environmental damage its footprint creates. Digital circularity should not be squandered as a short-term greenwash play.
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