Published: 17 August 2023
Generative AI creates opportunities and risks for the sales organization, compelling CSOs to seek and teach up-to-date knowledge, activate that knowledge and encourage responsible use. Use Gartner’s GenAI literacy framework to increase agility in adopting evolving capabilities and maximize ROI.
The flood of media coverage around ChatGPT creates blind spots for leaders seeking to get grounded in broader generative AI (GenAI) capabilities and vendor landscape.
Current GenAI learning paths focus on the technology’s potential, but at this developmental stage, concrete examples from actual GenAI implementations on when and how to use the technology effectively are lacking.
Investing in GenAI indiscriminately carries a potential for costly failures, as does abstaining from GenAI completely out of fear or inaction. Early GenAI adopters who take an informed and measured approach are more likely to succeed.
GenAI carries significant risks, with potential legal ramifications for
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