Published: 24 August 2023
Summary
Manufacturers struggle to achieve a higher level of maturity in servitizing products due to the lack of a strategic roadmap. Product leaders should guide manufacturers in servitizing products via education, development and innovation related to new revenue opportunities enabled by IoT technologies.
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Overview
Key Findings
Thirty-eight percent of respondents in the 2022 Gartner Cross-Industry ICP (Industry Cloud Platform) and Manufacturing Product Servitization Survey are still in the beginning stage of servitizing products and must better understand the necessary steps to formulate an innovative servitization roadmap.
Manufacturers are increasingly adopting technologies, such as edge, Internet of Things (IoT), industrial data management frameworks and digital products, to connect their industrial assets, but have legacy technical debt to shift into new business models.
Manufacturers are driving multiple transformational digital initiatives seeking different investment models than typical capital projects, such as operating expenditure (opex), risk and profit sharing
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