Published: 06 September 2023
Optimizing pipeline growth and demonstrating the impact must be continuous focuses for tech marketing teams. Product marketers should explore technology solutions that provide a better understanding of buyers, testing and validating messaging, and scoring engagement behaviors.
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Tech marketers looking to engage users and developers in their branded communities and social networks may struggle to collect insights about what is top of mind, their sentiments, and how to improve engagement and adoption.
In large tech providers, multiple go-to-market strategies are often being used to support revenue growth; however, scoring programs designed to surface buyer intent are typically confined to one tool with one data source.
Technology marketers rely on time- and resource-intensive A/B testing, surveys and focus groups to determine messaging effectiveness. This limits when and how often testing can be done.
To improve technology marketing planning and
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