Published: 06 September 2023
Communicating IT’s value proposition is often difficult for CIOs who are accustomed to speaking to an audience with a technology frame of reference. CIOs should use these simple concepts to optimize the perception of the business value of IT for various stakeholders.
CIOs often have difficulty communicating the business value of IT.
IT is often regarded as a delivery mechanism rather than as an active contributor to business value.
CIOs often struggle to convey non-IT concepts to their teams; CIOs and their IT teams may not be versed in the language of stakeholder outcomes.
CIOs tasked with technology finance, risk and value management should:
Improve stakeholder perceptions of the business value of IT by adjusting how much of your messaging speaks to “value-expected” and “value-added.”
Determine how different audiences may perceive the value of your messaging by using the confidence-influence value matrix.
Analysts:
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