Published: 11 September 2023
Gartner Hype Cycles are a critical tool for gaining insight into technology adoption, timing and early adopter value drivers. Tech CEOs must adjust their pricing strategy to align with the real and perceived value of technologies within innovation hype phases.
Customers’ perception of the value of emerging technologies evolves fast, and it is often difficult to quantify the real contributions the technology makes to customers’ outcomes.
Tech CEOs of emerging technology providers struggle to know how to evolve their pricing strategy because they have a limited understanding of how the broader market views their tech.
Tech CEOs looking to optimize their product and services strategy through pricing and packaging of new technologies must:
Adjust pricing as technologies move through Hype Cycle phases by testing the impact of real and perceived value on pricing with early adopters.
Optimize their future
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