Published: 12 September 2023
Becoming a more digital enterprise starts with a clear ambition. Is the enterprise leveraging digital to optimize its current business or to create net new products, services and business models? CIOs in midsize enterprises can use this research as a guide to set their digital ambition.
Without a clear and shared vision for digital, midsize enterprises risk deploying their scarce resources to a set of disconnected digital initiatives serving individual needs.
Timing of digital initiatives is key. Moving too slowly and missing an industry shift, or moving too soon when the market is not ready, can significantly impact revenue and profitability.
Determine the enterprise’s digital ambition by focusing on business outcomes and assessing the different investment and risk levels of digital business optimization and transformation.
Choose the enterprise’s digital journey by looking at three factors — technology, culture and regulation — and your organization’s competitive
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