Gartner Research

Globe Telecom's G-Cash a Mobile Commerce Success Story

Published: 01 March 2005

ID: G00126426

Analyst(s): Eleana Liew, Robin Simpson

Summary

By combining Short Message Service, available on every mobile phone, a simple syntax and a focus on microtransactions between families, friends and local merchants, Globe Telecom has gained customers and international recognition. Globe holds 33 percent of the Philippine cellular market.

Table Of Contents
  • Problem
  • Objective
  • Approach
  • Results
  • Critical Success Factors/Lessons Learned
  • Key Issues

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