Gartner Research

Northern Group Implements Retail Markdown Optimization

Published: 11 September 2003

ID: G00128732

Analyst(s): Hung LeHong


Northern Group needed to improve pricing practices. After demonstrating that a manual zone pricing pilot generated a greater margin, it turned to markdown optimization technology to operationalize the new process chainwide.

Table Of Contents
  • Overview
  • Predictions
  • Situation
    • Fashioning a better business
  • Discoveries
    • Trying it on for size
    • The step-by-step implementation process
    • Why it worked
  • Recommendations
  • Methodology

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