Gartner Research

Europe's Card Issuers Must Act Ahead of 2005 Deadline for EMV

Published: 19 January 2004

ID: G00128382

Analyst(s): Graham Taylor


European regulations will give financial services companies no choice about adopting the new EMV chip card standard by 2005. Banks and traditional credit and debit card issuers are less than enthusiastic, but retailers and other newcomers are already scenting fresh opportunities.

Table Of Contents
  • Overview
  • Predictions
  • Viewpoint
    • Time for traditional card issuers to wake up
  • Dynamics
    • Enthusiasm for chip cards depends on fraud levels
    • Visa and MasterCard will force worldwide acceptance
    • Step by step to EMV
    • Cities emerge as major card issuers
    • Retailers will make the most of EMV cards
    • Banks must lead change, not follow it
  • Predictions
  • Recommendations
  • Methodology

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