Gartner Research

Make Core Competency Alignment an Essential Part of Your Strategy

Published: 25 September 2003

ID: G00128401

Analyst(s): Susan Landry, David Furlonger


Most financial services providers think a customer relationship strategy is the way to achieve sustainable, organic growth. In fact, it may not always be the best strategic choice, especially if you've misidentified your firm's true core competencies

Table Of Contents
  • Overview
  • Predictions
  • Viewpoint
    • The customer relationship may not always be right
  • Dynamics
    • Shifting from economies of scale to economies of access
    • Customer loyalties are threatened from all sides
    • What ‘core competency’ means
    • Aligning strategies and resources
    • Why core competencies are misaligned
  • Predictions
  • Recommendations
  • Methodology

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