Five Myths About Innovation in the Life Sciences Industry
Published: 24 March 2005
Gartner has identified five myths about innovation in the life sciences industry. By addressing these myths, life sciences firms will be better positioned to understand and implement effective innovation initiatives.
Table Of Contents
- We love innovation more than we understand it
- Innovation in life sciences
- Shrinking market exclusivity
- Myth 1: Innovation just happens.
- Myth 2: Innovation only happens in the R&D organization.
- Myth 3: The best innovation comes from inside.
- Myth 4: The more ideas you generate, the better.
- Myth 5: Lots of smart people equals lots of innovation.
- The bottom-line of innovation
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