Gartner Research

The Connection Between Cost, Price and Profit

Published: 01 December 2005

ID: G00136655

Analyst(s): Kathie Hackler, John Cardosa


In a drive to grow profitability, businesses often cut overhead costs or trim the cost needed to produce the next unit of output. Still others seek to grow profits by lowering prices.

Table Of Contents
  • Profit — At What Price?
  • The Power of Price
  • Recommendations for Overcoming Obstacles to Pricing Excellence
  • Bottom Line

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