Gartner Research

Creating the Single Customer View With Customer Data Integration

Published: 09 January 2006

ID: G00132863

Analyst(s): John Radcliffe


CEOs around the world are demanding the single customer view to enable their organizations' customer-centric growth strategies and meet compliance requirements. This is a tough problem to solve, and different organizations may need different solutions.

Table Of Contents
  • Overview
  • Predictions
  • Introduction: Creating the Single Customer View
  • Where Is the Customer Data Stored?
  • Impediments and Barriers to CDI
  • The Business Drivers for Creating the Single Customer View
  • Enterprise Information Management and Master Data Management
  • The Convergence of Operational, Analytical and Marketing Systems
  • CDI in Different Vertical Industries
  • Creating Accurate, Rich Customer Information
  • Where and How Should Enterprises Integrate Customer Data?
  • Which Database Should Be Used as the Master?
  • What are the Different Architectural Styles for a CDI Hub?
  • The CDI Hub Market
  • The Megavendors Will Have EIM and MDM Strategies That Include CDI
  • Gartner's CDI Hub Magic Quadrant
  • CDI Hubs: Evaluation Criteria
  • What Do You Actually Need? There Are Different Needs and Approaches
  • Case Study: CDI in the Pharmaceutical Industry
  • Case Study: CDI in the Insurance Industry
  • Best Practices: Setting the Vision, Creating Governance and Managing Risk
  • Best Practices: Strategy and Execution Are the Keys to Success
  • Recommendations

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