Creating the Single Customer View With Customer Data Integration
Published: 09 January 2006
CEOs around the world are demanding the single customer view to enable their organizations' customer-centric growth strategies and meet compliance requirements. This is a tough problem to solve, and different organizations may need different solutions.
Table Of Contents
- Introduction: Creating the Single Customer View
- Where Is the Customer Data Stored?
- Impediments and Barriers to CDI
- The Business Drivers for Creating the Single Customer View
- Enterprise Information Management and Master Data Management
- The Convergence of Operational, Analytical and Marketing Systems
- CDI in Different Vertical Industries
- Creating Accurate, Rich Customer Information
- Where and How Should Enterprises Integrate Customer Data?
- Which Database Should Be Used as the Master?
- What are the Different Architectural Styles for a CDI Hub?
- The CDI Hub Market
- The Megavendors Will Have EIM and MDM Strategies That Include CDI
- Gartner's CDI Hub Magic Quadrant
- CDI Hubs: Evaluation Criteria
- What Do You Actually Need? There Are Different Needs and Approaches
- Case Study: CDI in the Pharmaceutical Industry
- Case Study: CDI in the Insurance Industry
- Best Practices: Setting the Vision, Creating Governance and Managing Risk
- Best Practices: Strategy and Execution Are the Keys to Success
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