Gartner Research

CRM Trends in Retail

Published: 27 January 2006

ID: G00137212

Analyst(s): Jeffrey Roster, Matthew Goldman


CRM trends among retailers reveal notable advances in their capabilities.

Table Of Contents
  • Overview
  • Predictions
  • What Retailers Will Worry About During the Next Three Years
  • Customer Relationship Management
    • Centralizing Customer Data/Intelligence
    • Tracking Customer Acquisition, Retention and Extension
    • Multichannel Consistency
    • Personalization of Web Sites and Promotion
    • Business Trends for CRM
    • Barriers for CRM

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