Gartner Information Technology Research

Gartner Magic Quadrant for Marketing Resource Management, 1Q06


Aprimo continues to demonstrate market leadership. It will be increasingly challenged by Unica and Assetlink. New entrants include niche players Marketingisland and Xeed. BrandWizard, Elateral and Veridiem continue to set the vision in certain MRM areas.

Published: 01 March 2006

ID: G00137805

Analyst(s): Kimberly Collins

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Comments
    • Aprimo
    • Assetlink
    • BrandWizard Technologies
    • Citat
    • Elateral
    • Marketingisland
    • MarketingPilot
    • Nvigorate
    • Oracle
    • SAP
    • Siebel Systems
    • Unica
    • Veridiem
    • Xeed
  • Ability to Execute
  • Completeness of Vision

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