Gartner Research

Understand the Buying Behavior and Attitudes of U.S. Insurance Consumers

Published: 19 April 2006

ID: G00139222

Analyst(s): Kimberly Harris-Ferrante


To drive profitable growth, insurers must develop deeper insight into the current and future preferences and behavior of insurance consumers.

Table Of Contents
  • Overview
  • Predictions
  • Insurance Buying Behavior
  • Sales Preferences and Expectations
  • Customer Service Attitudes and Preferences
  • The Impact of Sales and Service on Insurer Selection
  • Recommendations

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