Gartner Research

Architecting a Retail Category Management Solution

Published: 19 April 2006

ID: G00138971

Analyst(s): Hung LeHong

Summary

There is much confusion over what defines "category management" technology in retail. It is not a single application but, rather, a suite of applications that, together, help retailers define, plan, execute and monitor category plans.

Table Of Contents
  • Overview
  • Predictions
  • Category Strategy and Plans
    • Recommendation
  • Assortment, Space, Pricing and Promotion
    • Recommendation
  • Demand Planning/Replenishment
    • Recommendation
  • Store Execution
    • Recommendation
  • Vendor Collaboration
    • Recommendation
  • Putting It Together

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