There are no leaders or challengers in the immature EMM market. Aprimo, Siebel and Unica are visionaries; the rest are niche players. Carefully assess your marketing platform requirements against vendor vision when selecting a strategic EMM supplier.
Published: 26 June 2006
Analyst(s): Kimberly Collins, Adam Sarner , Gareth Herschel
Guiding Principles on Independence and Objectivity.