Gartner Research

Worksite Marketing Technology Strategies and Best Practices

Published: 20 July 2006

ID: G00141833

Analyst(s): Todd Eyler

Summary

Worksite marketing is a growth business for life insurers. Life insurers should build and refine face-to-face, employee-by-employee selling approaches to be successful in this market.

Table Of Contents
  • Overview
  • Predictions
  • Overview
    • Business Background — Worksite Marketing Is a Long-Term Growth Business
  • Analysis
    • The Challenges — Learning How to Sell to Individual Employees, Not Just Employers
    • The Solution — Effective, In-Person Needs Analysis Followed by Enrollment via the Web
  • Recommendations

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