Banks Must Deliver High-Touch Customer and Merchant Models to Succeed With Contactless Payments
Published: 28 July 2006
Contactless consumer payment instruments in the retail environment are on the rise. Differentiation based on their convenience will not be sufficient for success. That will depend on how banks keep in touch with their customer and merchant requirements.
Table Of Contents
- Focus of Report
- Banks Need to Convince Customers to Adopt Contactless Payments
- Different Environments Require Different Approaches
- Building Simultaneously the Acquiring and Issuing Proposition
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