Gartner Research

How Carriers Can Succeed With Quadruple Play

Published: 24 August 2006

ID: G00141988

Analyst(s): Eleana Liew


Faced with the challenge of increasing its subscribers and revenue in a saturated market, StarHub, a Singaporean carrier, took a new approach to quad-play services. Its focus on selling to households has proven successful.

Table Of Contents
  • Overview
  • Recommendations to Network Carriers
  • Background: StarHub and Singapore's Telecom Market
    • Mobile Telecom Services
    • Consumer Broadband
    • Cable Market
    • Fixed Network Services
  • The Challenge of Growing in a Saturated Market
  • StarHub's Quadruple-Play "Hubbing" Pulls It All Together
    • "Hubbing" to Retain Customers
    • "Hubbing" to Acquire Customers Through Cross-Selling
    • "Hubbing" to Reduce Customer Acquisition Costs
  • StarHub Fuels "Hubbing" by Knowing Its Households
  • "360-Degree" Cross-Selling
  • Critical Success Factors
  • StarHub's Success Offers Lessons for Others
  • Gartner Dataquest Perspective
  • Appendix A

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