Gartner Research

Essilor Increases Business-to-Business and Business-to-Consumer Revenue With CRM

Published: 03 October 2006

ID: G00142208

Analyst(s): Isher Kaila

Summary

Essilor increased the loyalty of 1,150 independent opticians by partnering them in a CRM solution that helped acquire and retain new customers. By being innovative and aligning with its B2B customers' critical success factors, Essilor drove up revenue per optician by 14% through a CRM strategy.

Table Of Contents
  • Introduction
  • The Challenge
  • Approach
  • Results
  • Critical Success Factors
  • Lessons Learned

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