Use Retail Kiosks to Answer Consumer Needs
Published: 16 October 2006
Self-service kiosks will not provide the expected business benefits until retailers identify the customer service basics and fully understand how customers shop in their stores. Retailers can use our guidelines to apply the appropriate kiosk technologies to support the customer experience.
Table Of Contents
- Customer Experience and Key Functionality Wanted From Kiosks
- Retail Kiosk Investments Lag Consumer Wants
- Self-Service Kiosk Functionality by Retail Segment
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