Gartner Research

Key Issues for Marketing and Sales Strategies, Processes and Technologies, 2007

Published: 02 January 2007

ID: G00144167

Analyst(s): Kimberly Collins, Robert P. Desisto


IT investments in marketing and sales to cultivate customer relationships will be a top priority for many companies to achieve business-growth objectives. Here is advice for business (marketing and sales) and IT leaders on how to gain business value from technology.

Table Of Contents
  • Definition
  • Audience
  • Scope
  • Core Topics
  • Marketing
  • Sales
  • Integrated Marketing and Sales
  • Key Issue: How will marketing and sales strategies evolve to support corporate goals?
  • Key Issue: How will marketing and sales organizations leverage technology to re-engineer and automate processes that increase revenue, profitability, customer loyalty and operational efficiency?
  • Key Issue: Which technologies, vendors, applications and services will meet the needs of marketing and selling organizations?
  • Key Issue: What are best practices and innovations in using technology to achieve marketing and sales goals?

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